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Thursday, 15 May 2008
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| October 6, 2004 |
Media Contact: Kathy Hill
inHOUSE Consulting Group
210-270-9530/210-8884-8365 |
Coca-Cola Valued Youth Program Currently Active in U.S. and Brazil |
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What: |
The Coca-Cola Valued Youth Program is an internationally-recognized dropout prevention program spanning five states in the U.S. and 14 cities in Brazil. Across Brazil, there are currently 3,800 student participants: 950 tutors and 2,850 tutees in 40 schools.
The program marks its 20th Anniversary this week with a National Teacher Coordinator Institute, a two-day training in San Antonio. Since its inception, the program has kept in school more than 12,000 students who were considered at-risk of dropping out. In total, the Coca-Cola Valued Youth Program has positively affected the lives of more than 220,000 children, families, educators and communities.
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When/
Where: |
Thurday, October 7, 2004
Crowne Plaza Hotel, 111 E. Pecan St.
National Teacher Coordinator Institute Kick Off
(9:30 am – 10 a.m.)
20th Anniversary Celebration Reception (6 pm – 8 p.m.)
Benavidez Elementary School , 8340 IH-35 S.
(Northeast corner of IH-35 and Hwy.16)
Coca-Cola Valued Youth Program Demonstration
(12:30 pm – 2:30 p.m.)
(Great visual opportunity!)
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| Who: |
With a grant from The Coca-Cola Company and The
Coca-Cola Foundation, the Intercultural Development Research Association (IDRA) created the Coca-Cola Valued Youth Program in 1984. It is one of the few programs in the country that can prove its dropout prevention success through a rigorous and comprehensive program evaluation process created by IDRA. |
| Interviews: |
Dr. MarĂa “Cuca” Robledo Montecel , IDRA executive director; led in developing and expanding the Coca-Cola Valued Youth Program
Dr. Nabor Cortez, Superintendent South San Antonio Independent School District, where the program began and continues today
Ms. Brenda Macias, former Coca-Cola Valued Youth Program tutor, San Antonio; current student at Palo Alto College
Mr. Pablo Lopez , former Coca-Cola Valued Youth Program tutor, Brownsville; current Police Officer, McAllen PD; recently honored with the “Life Saving Award” for heroic acts Ms. Racquel White, Senior Manager, Media Relations, The Coca-Cola Company
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| How It Works: |
The program works by identifying secondary school students considered at-risk of dropping out of school and enlisting them as tutors for elementary school students, who are also struggling in school. Given this role of personal and academic responsibility, the Coca-Cola Valued Youth Program tutors learn self-discipline and develop self-esteem; schools shift to the philosophy and practices of valuing students considered at-risk of dropping out. The program design is based on IDRA research of dropout data and school holding power. |
IDRA is an independent, private non-profit organization, directed by MarĂa Robledo Montecel, Ph.D., dedicated to creating schools that work for all children. As a vanguard leadership development and research team for more than three decades, IDRA has worked with people to create self-renewing schools that value and empower all children, families and communities. IDRA conducts research and development activities, creates, implements and administers innovative education programs and provides teacher, administrator, and parent training and technical assistance. |
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Education Topics in this Web Site |
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