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Ideas from the Media

Break down the information barriers that exist for communities. Help the education community avoid educational jargon and work actively with the media to get its stories out. Reach out to the community and affirm that the consumer ultimately has the power to affect what the media covers. Develop editors and reporters who can look at court cases like Mendez and Brown and the stories surrounding them and present them to the community in a creative and interesting manor so that the community can learn about it. Have the community assist the media by affirming when you see good stories and writing letters to the editor to that affect, and when you see the stories you do not like doing the exact opposite. Get involved in partnerships with groups such as the Intercultural Development Research Association because the media, particularly the print media, have a great self-interest involved. Ensure literacy because we as a business do not have a future without people reading newspapers. Suggest a programmatic feeding of information throughout the entire year of 2004 about Brown events. Ensure that overworked reporters can get to the story quickly by helping us find information. If the community digests it and provides specific sources then the media can put those stories out quickly.

• Superintendents • School Board Members • University Presidents • Business Leaders • Civil Rights Lawyers • Community Members • Educators • Members of the Media Roundtable Co-Leads: Dr. Joel Gomez National Clearinghouse for Bilingual Education Mr. Carlos Guerra San Antonio Express-News