October 7, 2004

Media Contact: Kathy Hill
inHOUSE Consulting Group

Coca-Cola Valued Youth Program Celebrates 20 Years of Keeping Students in School


A National Teacher Coordinator Institute is scheduled today to mark the 20th Anniversary of the Coca-Cola Valued Youth Program for dropout prevention. The Coca-Cola Valued Youth Program works by identifying secondary school students in at-risk situations and enlisting them as tutors for elementary school students who are also struggling in school.

Participating educators and guests from around the country will convene today to celebrate the success of the?program and share ideas for continuing progress.

At Benavidez Elementary School this afternoon, participants will also have the opportunity to observe tutoring in progress and interact with current tutors active in the program. Overall, in several San Antonio school districts, the dropout rate among participants has fallen to less than 2 percent since the program was implemented.


Thurday, October 7, 2004

Crowne Plaza Hotel, 111 E. Pecan St.
National Teacher Coordinator Institute Kick Off
(9:30 am – 10 a.m.)
20th Anniversary Celebration Reception (6 pm – 8 p.m.)

Benavidez Elementary School , 8340 IH-35 S.
(Northeast corner of IH-35 and Hwy.16)
Coca-Cola Valued Youth Program Demonstration
(12:30 pm – 2:30 p.m.)
(Great visual opportunity!)


With a grant from The Coca-Cola Company and The
Coca-Cola Foundation, the Intercultural Development Research Association created the Coca-Cola Valued Youth Program in 1984.


Dr. María “Cuca” Robledo Montecel , IDRA executive director; led in developing and expanding the Coca-Cola Valued Youth Program

Dr. Nabor Cortez, Superintendent South San Antonio Independent School District, where the program began and continues today

Ms. Brenda Macias, former Coca-Cola Valued Youth Program tutor, San Antonio; current student at Palo Alto College

Mr. Pablo Lopez , former Coca-Cola Valued Youth Program tutor, Brownsville; current Police Officer, McAllen PD; recently honored with the “Life Saving Award” for heroic acts

Ms. Racquel White, Senior Manager, Media Relations, The Coca-Cola Company

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