As IDRA celebrates our 45th anniversary this year, we’ve looked back over the years at our work and the people who’ve partnered with us to fulfill our promise to children. We have also looked ahead at what it’s going to take to make that promise a reality. Our new logo reflects that challenge.
We must be bold.
We must be dynamic.
And we must stay focused on transforming education by putting children first.
The blue and orange colors were first introduced in our new website launched over a year ago. They work together to express both dependability and energy.
The logo features IDRA’s initials, as many refer to us as I-D-R-A or more affectionately, as i-dra.
The cross bar of the A, keeps the flag motif from our previous two logos and points to our future.
The Transforming Education text emphasizes how we do our work to affect the lives of children.
And the text, Children First, appears at the top deliberately to signify how all of our decisions are based on what is best for children.
We’re also evolving most of our project logos to be in concert with the main IDRA logo.
Following an internal delineation of our goals for the new logo, designer meetings and draft reviews, we refined the design to its current core. We asked a cross-section of people, some who know IDRA well and some who met us for the first time recently to give us feedback. We are grateful to them for their input!
Starting in August 2018, you’ll see these exciting changes online, and gradually over the coming months in our print and presentation materials.