The Coca-Cola Valued Youth Program, created by the Intercultural Development Research Association, is an internationally-recognized, cross-age tutoring program with an unusual twist. This dropout prevention program works by identifying junior high and high school students in at-risk situations and enlisting them as tutors for elementary school youngsters who are also struggling in school. Given this role of personal and academic responsibility, the Valued Youth tutors learn self-discipline and develop self-esteem; schools shift to the philosophy and practices of valuing students considered at-risk.
Results show that tutors stay in school, have increased academic performance, improved school attendance and advanced to higher education.
“The Coca-Cola Valued Youth Program exemplifies IDRA’s asset-based approach. The program is based on the creed that all students are valuable, none is expendable,” stated Dr. María “Cuca” Robledo Montecel. “It has maintained a less than 2 percent dropout rate, which is an incredible legacy.”
Since its inception in 1984, the program has kept 34,600 students in school, young people who were previously considered at risk of dropping out. The lives of more than 718,000 children, families and educators have been positively impacted by the program. The program design is based on IDRA research on the dropout issue and school holding power. The program has grown across the United States and has been in Brazil, England and Puerto Rico.
How do schools move from having a dropout rate that raises concern to having a successful dropout prevention and youth leadership program? The Coca-Cola Valued Youth Program offers one possibility. The program can be readily replicated, it has been tested and proven, and IDRA offers training and technical assistance to support its accomplishment. The role…Read More
Overview The Coca-Cola Valued Youth Program is a research-based, internationally-recognized dropout prevention program that has kept 98 percent of its tutors in school. In the program, secondary students who are considered at-risk of dropping out of school are placed as tutors of elementary students, enabling them to make a difference in the younger students’ lives.…Read More
Video Clips about the Coca-Cola Valued Youth Program Quick overview of how the Coca-Cola Valued Youth Program impacts students and schools. (01:30) Parents and students talk about how the Coca-Cola Valued Youth Program has made a difference in their lives. (00:41) Teens talk about how the Coca-Cola Valued Youth Program has changed them. (00:45) Elementary…Read More
Highlights from News Stories about the Coca-Cola Valued Youth Program Six Young Tutors Win 2017 National Essay Contest Awards Six students received prizes in a national competition among participants in the IDRA Coca-Cola Valued Youth Program, a nationally-recognized cross-age tutoring program of the Intercultural Development Research Association. Coca-Cola Valued Youth Program tutors wrote about…Read More
IDRA Coca-Cola Valued Youth Program Tutors Share Stories of the Program’s Impact on Their Lives Six Young Tutors Win 2018 National Essay Contest Awards The winners are… First Place High School Winner – Santiago Sosa, 11th Grade, Odessa High School, Ector County ISD, Texas Second Place High School Winner – Daniela Urquidi, 12th Grade, Odessa High…Read More
The Coca-Cola Valued Youth Program was identified as an effective program in Show Me the Evidence! Proven and Promising Programs for America’s Schools, by Dr. Robert E. Slavin and Dr. Olatokunbo S. Fashola. The authors report that the Coca-Cola Valued Youth Program is one of only two programs designed to increase the high school graduation…Read More
The philosophy of the Coca-Cola Valued Youth Program gives strength to its instructional strategies and support strategies. Instructional Strategies Classes for Tutors: Tutors meet with their secondary school teacher coordinator once a week in order to: develop tutoring skills that enable them to become successful student tutors; reflect on and celebrate their successes and contributions,…Read More
Our evaluation holds IDRA and our partner schools accountable to student success – a less than 2 percent dropout rate and improved academic achievement. The evaluation design for the Coca-Cola Valued Youth Program is one of the most rigorous and comprehensive in the country. The ongoing evaluation provides information throughout the program, allowing for adjustments…Read More
White House named IDRA Coca-Cola Valued Youth Program a Hispanic Ed “Bright Spot” Approved by the U.S. Department of Education’s Program Effectiveness Panel for inclusion in the National Diffusion Network, April 1991 Peter F. Drucker Foundation Award for Non-profit Management “The program has made me more confident. I have new confidence and have more pride…Read More
In 2009, IDRA celebrated the 25th anniversary of the Coca-Cola Valued Youth Program, an empirically-tested dropout prevention program implemented in 550 schools in the continental United States,Puerto Rico, Brazil and the United Kingdom. The program works…Read More
13 Years of the Coca-Cola Valued Youth Program in Brazil IDRA’s Coca-Cola Valued Youth Program is a research-based dropout prevention program that since 1984 has been implemented in schools across the United States as well as Puerto Rico and the United Kingdom. The program was in Brazil for 13 years, ending in 2012, having expanded…Read More