(February 26, 2010) Communicating with parents and the community has always been an important part of school activities. But today, with a diversity of stakeholders and their busy day-to-day lives, effective communication can be a challenge. Laurie Posner, MPA, an IDRA education associate, and
Christie Goodman, APR, IDRA’s communications manager, talk about how the dramatic growth of social media presents a great opportunity for schools and families to engage with each other in powerful ways and particularly to provide access to those who have been historically left out of school conversations. Laurie and Christie are interviewed by
Bradley Scott, Ph.D., director of the IDRA South Central Collaborative for Equity. Send comments to
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* Bradley asks Christie to define social media in 2010.
* Christie says this era of social computing is a result of changes in people's expectations around how they communicate with institutions.
* Laurie explains how changes in technology are bringing about "social transformation" and fundamentally changing the ways that organizations, and institutions, do business.
* Bradley asks whether there are any downsides to using social media tools.
* Laurie argues for the importance of being "inclusive" when adopting new technologies and communications tools.
* Christie and Laurie discuss the impact of increased access to the Internet through mobile devices.
* Laurie talks about the promise of online social networking for civic engagement.
* Bradley asks how educators should be using social media to better connect with families and communities.
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(February 26, 2010) Communicating with parents and the community has always been an important part of school activities. But today, with a diversity of stakeholders and their busy day-to-day lives, effective communication can be a challenge. 
historically left out of school conversations. Laurie and Christie are interviewed by
